Zippo in the Morning

It started out simply enough, an idea mentioned at a staff meeting…

The idea was to spice up the Zippo employee picnic by having radio personality Jim Zippo & his co-host Maria Danza remotely broadcast their nationally syndicated “Zippo in the Morning” show from the Zippo Family Store & Museum. “Zippo in the Morning” aired on 150 stations to an audience of 1.1 million. Jim Zippo began a contest in July that offered listeners the chance to win a Zip-Trip including a V.I.P. trip to the Zippo Family Store & Museum, a weekend in Niagara Falls & various Zippo prizes. Jim Zippo dubbed the successful event “National Zippo Day”. The weekend that featured on-air prize giveaways, limited edition collectibles & the Zippo employee picnic had become an instant sensation.

ZIPPO in the MORNING
NATIONAL ZIPPO DAY - AUGUST 5, 1994
A ZIPPO X	January 1994
grey matte	regular size

ZIPPO in the MORNING
NATIONAL ZIPPO DAY - AUGUST 5, 1994
grey matte	pocket knife w/money clip

Zippo Art Department design proof dated 7-12-94
Although the handwritten note on top right of the design proof says "We are producing a money clip + lighter for National Zippo Day" it was a pocket knife w/money clip instead of a money clip that was produced.