|
|
Zippo Manufacturing Co. appeals to both high-tech Generation X and the
generally |
| low-tech Greatest Generation with two completely different
offerings. |
| Perhaps spawned by what writer Ann Powers called the "Zippo
moment" at concerts |
| when fans wave their lighters overhead
expecting their favorite song, the Zippo Hot Tour |
| is a contest for
independent or unsigned modern or punk bands. Sites will be
Pittsburgh; |
| Austin, Texas; Palm Beach, Fla.; Minneapolis, Minn.; San
Diego, Calif.; Ann Arbor, Mich.; |
| Boulder,
Colo.; and Raleigh/Durham, N.C. By May 28, bands could register online. |
| The
three-part elimination contest began June 15 when fans listen to and
vote on music |
| at the Web
site, deciding who is Hot or Not. A panel of
people in the music industry |
| established a core group of qualifying
bands. Six to eight bands advanced to the second |
| round on
Oct. 1.
Then they will perform live at local events during the eight-week tour
in |
| their respective
cities. There, the audiences will vote. One band
from each city will advance |
| to the
finals. Through December, fans will
again vote at www.zippohottour.com |
| The winning band will receive a trip to
New York City to perform for major label |
| representatives and also
receive a new equipment package. |
